The entrepreneurship and strategy program designed to turn your idea into a real business and develop better products.



What is IdeaBoosterLab?

Are you an aspiring or new entrepreneur in the Netherlands?

Have you ever struggled in making a strategic business decision?

IdeaBoosterLab will help you realize your entrepreneurial idea 

IdeaBoosterLab is a training program intended to advance the entrepreneurial capabilities of aspiring entrepreneurs, early stage start-ups and recently founded ventures.

It is designed to help you make better choices and fully exploit innovative business opportunities.

IdeaBoosterLab  merges the academic excellence of Bocconi University (Italy) and Erasmus University of Rotterdam, to offer a cutting-edge business development course to Dutch entrepreneurs.

The program will be offered in two languages! 




Why IdeaBoosterLab?

Why IdeaBoosterLab?

IdeaBoosterLab is an entrepreneurship training programme offered by top European universities recognized worldwide for their expertise in the field. The programme is offered free of charge as part of a research program funded by the European Commission under a European Research Council grant. It offers cutting-edge business and entrepreneurial knowledge aimed at empowering new businesses.

The program will be offered both in English and in Dutch and will be delivered by experienced instructors coming from the Dutch startup scene.

6 reasons to choose IdeaBoosterLab

Free Training

The training and the events of IdeaBoosterLab are completely free of charge and open to the whole participating teams.

We will never ask you for equity shares or money.

Experienced Instructors


All the training sessions will be held by experienced instructors coming from the entrepreneurial and business world.

They will be your mentors, transferring cutting-edge business knowledge to make your idea successful

Practical Training

​All the training content and classes will be practical-oriented. You will learn how to master novel and widespread tools to improve your decision-making and business practices. Classes will equip you with knowledge on the Business Model Canvas, on how to identify customers and frame their problems, on how to develop successful MVPs and on different pricing strategies.

Final Demo Day

​​If you are developing a new business, at the end of the whole program, you can candidate to the Final Demo Day.

You could pitch your idea to investors, VCs and experienced partners.

Monthly Events


Your business education continues even after the training. For almost a year, you will have the chance to join exclusive events, webinairs, workshops and monthly bootcamps held by recognized experts in the entrepreneurship and strategy fields.


You will receive an official and internationally-recognized certificate of attendance at the end of the program.



Abstract Shapes

The Program

IdeaBoosterLab combines a practical and dynamic approach to business with rigorous methodologies developed in partnership with academics and business experts in management, entrepreneurship and strategy development.

As part of the project, you will receive a three-month business support program. During that time, you will engage in 6 highly interactive and practical course modules focused on developing key entrepreneurial skills allowing participants to benefit from interactive and hands-on methods.

During this training, you will learn how to develop your idea or strategy, how to make informed decisions and how to master practical decision-making tools. You will also learn how to identify consumer needs and evaluate the potential of your strategy.

Targeted to the Netherlands and its entrepreneurial environment, this experience will enable you to implement new ideas and changes to your business practices from the very first session.

To apply, all you need is an entrepreneurial idea that you would like to transform into a real business, or a new strategical or innovative plan that you would like to implement in your new venture.

Image by Eric Rothermel

Dates and Location

IdeaBoosterLab NL will start on January 28, 2022.

Lecture will be held every other Friday in Rotterdam.



European Research Council

Erasmus Centre for Entrepreneurship


Erasmus Enterprise


Apply Now

In four simple steps

Complete the contact form below

Check your e-mail inbox and complete the full application form

Submit a short description of your idea (Pitch)

Complete an online/phone interview with our Program Assistants

Application Deadline: December 12, 2021

Apply here for IdeaBoosterLab NL (Rotterdam)

Check your inbox to complete your application!